National Association
of Chain Drug Stores/American
Greetings Research Council Report facilitated by WWA
(inglés)
June 16, 2002
A new industry report is now available from WWA, ''Selling One
More Thing... Proven Ways to Build the Market Basket''. This
report provides a range of ways in which drug chains can generate
incremental sales to current customers. It has just been issued
by the third National Association of Chain Drug Stores/American
Greetings Research Council. Richard Briscoe, Senior Associate
of WWA, has served as the Facilitator for this and two previous
Councils. Each Council consists of approximately ten executives
of regional and national drug chains, members of NACDS.
The Councils oversee independently conducted consumer research and market tests which together provide the foundation for increasing profitable sales of front-end merchandise (all products offered in drug stores except prescription drugs). The Councils' work is sponsored by the NACDS and expenses are underwritten by American Greetings Corporation. For copies of this report (or for the reports of the two previous Research Councils), please contact WWA.
Convenience Store News Recognizes
WWA Client (inglés)
Monday, May 06, 2002
Convenience Stores News has announced their annual Category
Management Best Practices suppliers for the industry based on
retailer ratings. United States Smokeless Tobacco Company, a
WWA client, has been rated top company for the Moist Smokeless
category and one of the top five practitioners of category management
across all categories. WWA, in conjunction with USSTC's project
teams, designed the company's Category Development Strategy
and Plan, including its value based category management capabilities.
WWA is the one consulting firm that continues to demonstrate
its ability to translate category management theory to practical,
value based application. This approach enables both CPG Manufacturer
and Retailer clients to maximize category management ROI."
The First Practical Workshop
on Category Management (inglés)
"A Resounding Success in Chile"
December 5-6, 2001
The jointly sponsored WWA/AC Nielsen industry seminar, recently
conducted in Santiago, Chile, was attended by over 100 participants
from the supplier and retailer community. An actual case study,
fueled by information from AC Nielsen's Category Expert Templates,
provided for an extremely interactive and participative seminar.
Several similar sessions are planned for 2002 in Argentina,
Brazil, Columbia and Mexico. For specific details on these seminars
and other training seminars on Category Management, please contact
WWA.
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Trade Channel Optimization
(inglés)
rev. September 1, 2002
WWA assumes a leadership role as trade channel development becomes a priority with a growing number of consumer products companies. The following outlines the content of a new brochure outlining WWA's extensive experience and capabilities in this area.
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Presentan Iniciativas
de Administración
4 de Junio, 2001
H-E-B, con presencia en Monterrey, Saltillo, Matamoror, Reynosa
y Nuevo Laredo, en alianza con ACNielsen México, empresa
de investigación de mercados, y con la firma de consultores
Winston Weber y Asociados: anunció recientemente la consolidación
de sus iniciativas de Administración por Categorías.
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